81 '27 100.621
16.21.33
10.02.19; 10.02.04
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Shustrova Elizaveta Vladimirovna,
Doctor of Philology, Professor of Department of English, Institute of Foreign Languages, Ural State Pedagogical University, Ekaterinburg.
METHODS APPLIED FOR ANALYSIS OF GRAPHIC METAPHOR
KEY WORDS: graphics; creolized text; multimodal metaphor; political cartoon; B. Obama.
ABSTRACT. The paper investigates basic steps that can be taken while analyzing the visual part of the text or other forms of graphics. The methods are based on cognitive studies and take into account cognitive schemes and models.

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